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Dr. Abha Shukla is the Head and Associate Professor in the Faculty of Commerce at The ICFAI University, Raipur, Chhattisgarh, India. Her academic interests include commerce, business applications, and emerging technologies for intelligent decision-making. She contributes to research on Agentic AI for sales prediction and intelligent e-commerce.
A proactive e-commerce system may incessantly oversee transactions, customer engagements, inventory statuses, product trends, marketing initiatives, competitor data, and external influences. Cognitive agents are capable of predicting demand, identifying sales irregularities, recognising new products, examining client demographics, suggesting products, enhancing advertising tactics, facilitating dynamic pricing under established guidelines, and managing inventory restocking. This section offers an extensive structure for Agentic AI in forecasting sales and enhancing intelligent e-commerce. It examines sources of e-commerce data, sales forecasting, demand prediction, customer behaviour modelling, recommendation systems, inventory optimisation, dynamic pricing, promotion optimisation, customer segmentation, conversational commerce, sentiment analysis, fraud detection, supply chain coordination, edge-cloud architectures, multi-agent systems, explainability, uncertainty, privacy, cybersecurity, fairness, and human-in-the-loop governance. Mathematical models and assessment criteria are provided for prediction, suggestion, stock management, pricing strategies, and agent efficacy. The chapter wraps up by outlining prospective research avenues related to multimodal commerce agents, foundational models, autonomous merchandising, federated learning, digital twins, and tailored intelligent commerce ecosystems.