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Dr. T. Rojamary is an Associate Professor at Hindusthan College of Engineering and Technology, Coimbatore, India. Her research interests include applied mathematics, artificial intelligence, optimization techniques, and engineering applications.
Artificial Intelligence (AI) is transforming the retail and e-commerce industries through intelligent automation, personalised customer interactions, predictive analytics, and data-informed business strategies. The growing accessibility of consumer data from online platforms, mobile applications, social media, IoT devices, and digital payment methods has enabled merchants to enhance their understanding of client behaviour, streamline operations, and augment supply chain efficiency. Artificial intelligence technologies, encompassing machine learning, deep learning, natural language processing, computer vision, recommender systems, and generative AI, are revolutionising each phase of the retail value chain, from demand forecasting and inventory management to dynamic pricing and consumer engagement. This chapter examines the ideas, technologies, applications, difficulties, and future trajectories of AI-driven transformation in retail, e-commerce, and consumer analytics, emphasising its contribution to improving operational efficiency, customer satisfaction, and sustainable corporate growth.