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Ms. Jyoti Sehrawat Baisoya is Assistant Dean in the School of Hotel Management and Catering Technology at K. R. Mangalam University, Haryana, India. Her research focuses on hospitality management, tourism, customer experience, and service innovation.
The tourist, hospitality, and cultural heritage sectors are seeing swift digital transformation propelled by data analytics, Artificial Intelligence (AI), the Internet of Things (IoT), cloud computing, big data, and immersive technologies. The increasing accessibility of real-time data from travellers, intelligent destinations, social media, booking platforms, sensors, and heritage sites has generated new prospects for personalised services, operational efficiency, sustainable destination management, and cultural preservation. Data-driven innovation empowers tourism stakeholders to elevate tourist experiences, optimise resource allocation, anticipate demand, refine decision-making, and safeguard cultural assets via advanced technologies. This chapter examines the principles, methodologies, technologies, applications, challenges, and future trajectories of data-driven innovation in tourism, hospitality, and cultural heritage management, emphasising its significance in promoting sustainable tourism development, digital transformation, and heritage preservation.